Lori O and the Knights at the Humboldt County Fair 2012

AUGUST 7TH, 5PM to 8pm

Downtown Fortuna is bringing Art and Music to the Streets! The Fortuna Downtown Business Association invites you to come down to Main Street on Friday, August 7th and enjoy “Fortuna Main Street Arts”, a new event to replace the First Friday Arts Night. Main Street will be closed off to traffic from 10th to 12th Street to allow for Artisan displays, Performance Arts, and Live Music.
Downtown Fortuna has a lot to offer so come grab a bite to eat and stop into the businesses that will remain open to feature artists, offer refreshments, and merchant specials. Gather up the family, bring some folding chairs and join in on the fun at “Fortuna Main Street Arts” on Friday August 7th, from 5pm to 8pm.


Merchant Fair Vendor Application here, prints legal size
Merchant Fair Vendor parking map here

Welcome to Sunny Fortuna, the Friendly City!

A model for small town America, Fortuna's downtown area has much to offer with over 100 small businesses. The area includes quaint offerings from antique shops to an art gallery to an outdoor cafe and the Farmer's Market. In Fortuna, today and yesterday come together in a very special way.

Downtown Fortuna web cam
Downtown Fortuna. Click here to go to this webcam.

Downtown cam


Events and Festivals

Year round, the Fortuna Merchants Association is working hard to plan fun, family events that bring together the community and attract visitors from all over. Along with being known as "Sunny Fortuna" because of its Mediterranean climate, the City is also famous for its events and festivals. The year kicks off with an Easter Egg Hunt and Spring Fling. Beginning in May farmers and craft vendors gather between 10th and Main Streets every Tuesday to sell their goods at the Farmers Market.

Summer in downtown Fortuna includes the annual Citywide Yard Sale in June and Rodeo Week events in July; such as street games, the penny scramble, and the Fireman’s games. Our most widely attended event is the yearly paean to chrome and sheet metal, the Redwood AutoXpo, a car show fueled by vintage rock ‘n’ roll, pink poodle skirts, white bobby socks, sunglasses and lots of cars.

Autumn means that it’s time to celebrate the Annual Apple Harvest Festival where hayrides, live music, apple tasting and more can be found throughout all of Fortuna. On Halloween kids are invited to dress up and trick or treat at downtown businesses. Our newest event, the Fall Preview, invites craft vendors to show their gift ideas to the community.

Downtown is packed with Holiday cheer as we bring you the Downtown Open House in December. Many businesses provide free food and warm drinks as well as activities for the kids. Watch the Al Gray Electric Lighted parade and visit Santa all in one fun-filled evening.

Elsewhere in Fortuna, Spring brings the Daffodil Festival; Art & Wine in the Park happens in early summer.

The Hops in Humboldt festival rounds out August, preceding an eight-performance event of the Fortuna Concert Series which continues through the winter and spring. These professional musical programs feature local groups and individuals, as well as nationally and internationally known performers. The programming includes classical, jazz, folk, ethnic, vocal and instrumental music.

The Downtown Hotline Phone number is 707-407-9494.